Freshmails solution is answer why email marketing is king

Some marketers are still wondering why email marketing is king. Such a slogan is popular among marketing workers for at least several years. The popularity of this marketing tool is mainly determined by the financial aspects: mailing is cheap compared to the promotion in traditional channels such as television or paper press. In addition, mailing can be targeted to a select group of customers, including the most prospective customers. Why email marketing is king? Customers are increasingly looking for products and services online, so they should be approached by offering them less intrusive forms of advertising. When mailing, customers decide if and when they are familiar with the offer, so when sending mailings, marketers should choose the best time for their customer. Email marketing also allows to personalize every mail. Identifying a customer by name, offering him a product that he may be interested in or reminding that the product he"s recently seen is available at a new, lower price, is undoubted strength of the solution offered by Freshmail.